Popup & redirect traffic — what is it and how does it work?

  • 4th Oct 2016

In this guide I’ve tried to put together everything I have written before and structure the data on working with redirect and popup traffic.
A bit of theory:
Pop Up – when a user visits a site or clicks a link on a site, their browser opens an additional window where the user sees our landing.
Redirect — while visiting a site a user is redirected to our landing (this happens more often with mobile traffic).

In general both variants are just a huge trash can where all odd trash is poured out: bots (many bots, a whole lot of bots), traffic back, remains of whatever traffic, domain redirects etc. Both variants are usually presented in the adult/non-adult form, that’s why you should be careful when this factor is relevant in your work. Don’t run adult traffic by mistake on an offer where it’s strictly forbidden.

On the one hand, working with traffic of this kind is easy – it may seem so as it’s very cheap, but on the other hand it’s pretty difficult, and I’ll show why in its peculiarities below. However, it’s still an immense source, and if you learn to work with it once, you’ll be able to get thousands of leads.


What verticals are most popular in this type of traffic?

• Google Play installs
• pin submits
• sweepstakes, coupons, vouchers, giftcards
• any adult offers


Tutorial and what you need to know


1. Reliable VDS/server for landings is needed

Choose good hardware that can sustain tons of this trash without breaking. First of all, it depends on your tasks, turnover and understanding of how much you are going to run and of geo. Example: Indonesia, India – lots of traffic, it’s cheap, but you should keep in mind that a VPS bought for $1 from a cheap provider isn’t going to bring you an extremely high ROI. Of course, I am exaggerating, but sometimes novices make mistakes like this.

If we use only html, we don’t need to have super powerful hardware, but we do need nginx and a good channel.
I recommend DigitalOcean.

It’s a reputable cloud hosting service with agreeable prices and good VPS specifications. By the way, their referral system isn’t greedy, so when registering by my ref you’ll get $10 on your account, and it’ll be enough for a novice to try it for 1 or 2 months and then you can decide if it’s worth using or not. I’ve made a more detailed description of this hosting here.


2. Use a Good Payback Speed Server near geo or CDN

Good Payback Speed Server: for Asia – I would take a server in Singapore, for EU – I’d take a server in the Netherlands/Germany, for Latin America – a server in the USA and so on.

or CDN: use cloud infrastructures like CDN from Amazon and the like. I’ve written more about it here and touched this issue a little bit here.


3. Fast Landing Loading


a) take into account that loading speed of a landing shouldn’t be slowed down even by a large volume of traffic. Always check ping, for example, on websites like pingdom.com or host-tracker.com. You can also check loading speed of your landing here.
b) always make your code spotless. More detailed article with pictures can be found in this guide of mine and also check this one from Clickdealer.


4. Tracking


A very important point – you shouldn’t save money on a tracker. Many people ask if TDS is suitable. I won’t argue, there are some good products, but don’t forget – TDS has other goals. We need deep analytics, so our choice is definitely a tracker. I’m using Voluum by the way, it has pros and cons, but still, I don’t see many alternatives to it. I’m not saying that there isn’t an alternative, there are already lots of them on the market, but it’s convenient for me for a score of reasons: it works right out of the box and doesn’t require anything for a start – except payment, of course. If you’re using a self-host tracker such as iMobiTrax or similar, you need to have your server set properly, and it’s better to entrust it to an experienced server administrator. If you lack experience, don’t go deep into the linux, otherwise you’ll get lost and waste a lot of time. That’s why, in my opinion, it’s better for a novice to buy Voluum, its price of $100 a month is enough for a beginner, and for an experienced specialist in affiliate marketing a price of Enterprise will not be a big problem.


5. Bot Traffic

In every traffic source with notably rare exceptions, you can catch bots by tokens attributed to pubs (sites from where we buy traffic). It’s the holy grail for us. Firstly block bot pubs, and leave the good sites alone. Sort bots by the landing CTR. Don’t clean pubs with low CTR straight away, especially if they have leads. There are various strategies on sorting highly pushy bots, and among the most widespread and well-known there are the following: 50 visits and 0 CTR = ban the platform. Examples of such platforms can be seen on the screen below (see columns Visits and CTR, make conclusions):

Optimization is simple here: when you see there are no events in the Clicks column, you can decide that the pub is full of bots, because, as a rule, bots don’t click on landing pages.

Optimization strategies depend on your cashflow: if you don’t have enough money, you’d better choose a simpler strategy like the one shown above; if your budget is high, study the traffic source properly, see how pubs are functioning from a distance and block those pubs that are not likely to bring us income.
Don’t forget that there are cases where a mixed pub (bot and human traffic) can make profit, and sometimes you should spend more money (up to XX of payout) on such pubs to understand further optimization strategy. Here we go back to the budget issue again, if you have one – test, wait, run more traffic and analyze the pub. In general, we should remember that, if the budget allows, platforms on redirect traffic should be optimized at the end of the line. An exception is when a pub is primarily a bot one, which we could then throw away.


6. Bidding


It’s really important to understand how the bidding system works. Detailed data can be found in the article by Charles NGO. It’s a brief, but useful article that’s enough to get a general understanding about possible bidding systems in big redirect networks. Your further education in this will be ensured by your tests.


7. Restrictions


a) Angles
Always read this clause in the source, what’s permitted to run, what angles you are allowed to use and what you are not. Nowadays opportunities have been shrunken significantly. Clearly, if we open adplexity or any other spy tool we’ll see mostly aggressive angles that are forbidden. You should keep in mind, that you can easily get banned for this, so you’d better cloak or negotiate with the affilifate network. Where possible, use aggressive promo reasonably, where not – cloak it and prepare yourself for possible consequences. An example of restrictions from the zeropark network.

A note on different styles of angle:
Aggressive angle: “You’ve got 12 viruses!”
On the edge: “You may have a virus”
White angle: “Install the best antivirus 2016, protect your phone!”

b) Aggressive scripts
Here I’ll include my study of a top landing where all useful scripts that are necessary for working with traffic of this kind are listed. Many of them, by the way, can’t be used on several sources.

Briefly about this: use everything that attracts users’ attention and pulls out our popup over other windows
1. The ‘back’ button blocking feature
2. Vibration and sound
3. Alerts of all sorts
4. Display of Model and brand
5. Date display


8. Never stop. Keep testing.


Actually, the headline speaks for itself, we should always move, test headlines/alerts/backgrounds/buttons/date/no date, etc. Each optimization can bring income as well as extra expenses. While your competitors are running the landing they’ve stolen from you, you can outrun them and get traffic with an improved landing.


9. Additional Monetization


Don’t forget that the ‘back’ button can bring us money. Possible scenarios here:
a) Direct users back to the landing and then redirect again until they convert.
b) Direct the traffic back to any network buying your non-converting traffic or global offers. Ask your AM whether they have any offers for traffic back. “Hey, bro/sis, do you have an offer for my traffback? – Yeah, of course. Adult, non-adult. – Connect!”
c) Direct to another landing
d) Direct to other offer or vertical.


10. Offer

Here the choice of offers has a great importance, and I’ve deliberately left this point until the end in order to focus your attention on a proper choice. This issue should be treated with attention, and it requires a lot of testing.

• Don’t forget to split test the same offer from different affiliate networks.
• Don’t forget to check how many hands an offer is resold through (redirectdetective.com)
• Keep your eyes on the ball. Use a spy tool every day given that we already have a list of the toughest of our competitors (don’t we?) and watch what they are doing at the moment. What’s new? Can we try it? If you have found a private offer – write to the manager: Hey, dude, I know you have new offer «xxx», so approve for me that offer please! I’ll do my best, I promise!
• Ask for bumps! You should definitely let your AM know that you can bring a lot of traffic and you need just a small bump for a rise in volume. It’s a great competitive advantage.
• Don’t forget to ask your AM if anything new has appeared for your kind of traffic. Are there any new offers? If yes, we rush at them crying ‘give, give, give!’ and test, of course!
I’ve explained how to look for offers and choose the most interesting ones in this article. So study, use, test and get closer to a green tracker!


Networks with Redirect and Popup Traffic


There are a huge number of networks, I’ll give a list of the most well-known here, but I also recommend looking for them yourselves. It often occurs that the network that isn’t popular with your colleagues brings much more profit than an exhausted one.


A very BIG network. By the way, Voluum owners, don’t try to cloak them on their tracker – it won’t work 🙂 No use if the budget is small. It’s hard to get profit at once, there’s a lot of traffic, pubs are very different, there are ones where a CPM bid can start from $xxx, but if you learn how to work with it the results can be really awesome.


Another Big network. It used to be a management one, now there is a self serving platform.


A big network, both self-serving and management


Another good one.


A good network, many bots, but still works quite well


The same thing, you can work, there’s traffic, inventory, approval is slower than in the networks above


Adult network, you can easily get banned for aggressive promo and cloaking as I was, so be careful and attentive with them. Or prepare to create new accounts there again and again


Adult, but actually ok


Adult, one of the largest networks

I think that’s enough for now. I won’t list all the networks, there are a lot of them and I don’t want to retell tons of already written reviews and guides about them that are easily found in Google. I’ll just add that if you’re a beginner, don’t use a bunch of networks at once, try to focus on one instead until you get your first profit. Then you can try others from the list or look for networks that are not so popular on forums. Your search results are worth spending time on, believe me.